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Lecture
THE DESIGN ENTREPRENEUR
The New concept from New York
Design Entrepreneurism is the NEXT BIG THING. Designers
are used to working for clients, but there is nothing better than when the client
is oneself. The computer age has made the design entrepreneur possible; the digital
age has made multimedia integration a necessity for a wide range of endeavors.
It is logical that graphic and product designers, who are skilled with the tools
and masters of the aesthetics are now in the forefront of this growing entrepreneur
movement.
Steven Heller and Lita Talarico, co-chairs and co-founders of MFA Designer as
Author, a master program of SVA (School of Visual Arts, New York) and co-authors
of the book gThe Design Entrepreneurh will lecture in Tokyo about the exciting
and encouraging concept and provide know-how for all who aim to be or are already
creative professionals, and those in related professions.
Date and Time /
March 13 (Fri) 2009...Reception starts at 18:30 /The seminar starts at 19:00
Venue / SPAZIO (B1F
Cassina Ixc. Building) Map
7 min walk from JR Ebisu Station, West Exit
Speakers / Steven
HellerALita Talarico
Organizer / School
of Visual Arts
Tokyo Liaison Office
/ El Tokio, Inc.
Fee / Free!
Language / English
with Japanese interpretation

Steven Heller is
the co-chair and co-founder (with Lita Talarico) of the MFA Designer As Author
and co-founder (with Alice Twemlow) of the MFA in Design Criticism (DCrit) programs
at the School of Visual Arts. He was a senior the art director of the New York
Times for 33 years, 30 of them at The New York times Book Review. For the preceding
three he was art director for the OP-Ed page. He is the editor of the AIGA VOICE:
Online Journal of Design, and a contributing writer for DesignObserver.com, Core77.com
and Printmag.com. As author, co-author, and editor he has produced of over 120
books, most on the history and practice of graphic design, illustration, and satiric
art.
VOICE: The AIGA Online Journal
of Graphic Design >>
Lita Talarico is
design and architectural consultant who for over 20 years has worked on multidisciplinary
projects including the National World War II Memorial in Washington, DC., the
Cleveland Museum of Art, the annual jury meeting of the Pritzker Architecture
Prize and the gItalian Manifestoh conference for IDCA, Aspen. In 1997 she co-founded
the MFA Design program at the School of Visual Arts (SVA) in New York City.
School of Visual
Arts web site >>
MFA Designers as
Author >>
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